Life Coaching Not a Fluff Career
An article recently completed by The Bangkok Post detailed one woman’s journey from PR consultant to the fulfilling lifestyle of working as a Life Coach. Potchanart Seebungkerd spent twenty years in public relations before moving to human resources. She was drawn to change fields from her compassionate and advising nature. After she had settled into her new position, her company brought in a motivational speaker who focused on time management. Seebungkerd was enchanted by the message the man provided and decided to approach him after the course. She discovered he was a life coach. Once she heard all that was entailed in the profession, she knew instantly it was the job for her. She attended coaching school and adapted the name Jimi the Coach to start fresh on her new journey.
Jimi the Coach is not alone in this profession. Life coaching has become a billion dollar industry that focuses on pulling at the untapped potential available in everyone. The life coach, according to Jimi, guides their clients to their inherent happiness and willingness to seek peace within themselves.
Specifically, Jimi the Coach centers on executive clients who call on her under the claim of struggling to meet rough work expectations. However, Jimi often discovers the issue behind their difficulties is in their relationships—wives, husbands, children and family in general—a fact that regularly surprises her clients, as they would’ve never predicted that to be the problem. To reach this conclusion, Jimi the Coach has a process she must go thorough. First, a rapport must be built with the clients. Once trust is evident in both parties—client and life coach—true communication can begin. Jimi insists that life coaches must reserve judgments if there is any hope of allowing the client to feel comfortable enough to open up and discover what is truly bothering them. Carefully worded questions are also imperative; asking the wrong question could damage the relationship, but establishing a solid question could open up new doors of communication. She also seeks to word her questions in a way that employs the physicality of the brain to her advantage. Memories are stored in the rear of the brain, whereas decisions are made from the frontal lobe. Jimi is careful to tailor her questions so that it forces her clients to draw on their memories to make the best decision for them.
Jimi acknowledges that this process is not foolproof and must be customized to meet every customer’s needs. Every client brings revelations about humanity in general and, at her very core, about herself, broadcasting the fact that no one, not even experienced life coaches, is every truly done with learning.