The Urban Type Experiment
“As an art director it’s my job to grab people’s attention with great design everyday. So I set out to see if great design could have an impact on people in the most ignored platform. Scroll to the bottom to check out the project from the beginning.” – The Urban Type Experiment
Today we face a global conflict, disappearing jobs, increase in education costs, and an overwhelming amount of poverty in America. Shedding light on these matters is more crucial than ever. Hunger and homelessness are two problems spreading throughout the United States rapidly. Americans of every age, ethnicity, and religion, are suffering in urban and rural communities alike. “Just last year, the national poverty rate rose to include 13.2% of the population. 1 in 7 people were at risk of suffering from hunger in the United States. In addition, 3.5 million people were forced to sleep in parks, under bridges, in shelter or cars.” (Source) If you combine the high cost of living with low-wage jobs, and increasingly high unemployment rates the result forces countless Americans to make unreasonable choices. America’s homeless are faced with infinite challenges varying from mental illness to problems with substance abuse and addiction. A Chicago based art director decided to help a few homeless individuals by addressing various problems and enhancing their typography skills.
A note from the artist:
“Since moving to Chicago in July of 2014, I’ve noticed the abundance of less-fortunate people asking for help on the streets. I’ve also seen how infrequently people tend to interact with them. As an art director it’s my job to grab people’s attention with great design everyday. So I set out to see if great design could have an impact on people in the most ignored platform. Each week I head out and meet someone new. I then spend the week hand lettering a new sign for them. Once I give them the sign I wait another week and then ask them if they noticed any difference in awareness. Here’s what they had to say.”